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What is the Likelihood of Consumer Confusion between John Wayne And Duke University?

Posted by Brandon Selinsky on Dec 21, 2014 12:10:42 PM

Duke University versus the Duke's bourbon?  Likelihood of consumer confusion?  You decide.

When most people think of John Wayne, they immediately picture Academy Award winning actor and American icon famous for his cowboy films. Most people don’t make a connection between John Wayne and Duke University. However, due to an old nickname of John Wayne, Duke University and John Wayne’s estate have found themselves entangled in a trademark dispute.

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Topics: Trademark Attorney, consumer confusion, trademark law

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