The fast food company McDonald’s was recently accused of of being a trademark bully in a complaint filed with the European Union Intellectual Property Office by the founder and CEO of the Supermac fast food chain. The company claims that McDonald’s is bullying its competition by trademarking every word containing either “Mc” or “Mac”. While this case involves a decision by a European court, trademark bullying is also a significant problem in the United States. Each year, there are a number of cases in the news involving “trademark bullying”. While some individuals view this type of behavior as merely adequate enforcement of an individual’s trademark rights, other individuals feel that this type of behavior goes beyond the reasonable bounds of trademark protection.
Can international trademark laws keep your branding secrets?
Over the past few months there have been many rumors and much speculation about Apple’s new product releases. Two of those rumors, that new iPhones would include a much larger screen and the Apple would be launching a smart watch, turned out to be true. September 9th was Apple’s big reveal day for both products. What surprised some was the name of Apple’s new watch.
It is without a doubt that Tesla Motors Inc. has taken over the electric car market. Being the first fully electric spots car with an IPO that raised $226 million for the company when it launched its initial public offering on the NASDAQ, it is no surprise that CEO Elon Musk has set his sights on making Tesla a global brand. And what country has Musk decided to start his expansion? It would be none other than China. However, like Apple Inc., and a list of other global companies, expanding a company into China is not as easy as it seems especially with trademark trolls lurking in the background.
Topics: International Business, Trademark Attorney, Intellectual Property, Colorado trademark law attorneys, Colorado trademark lawyers, international business transaction lawyers, international trademark law