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Protecting Your Healthcare Trademark

Posted by Brandon Selinsky on Apr 23, 2017 1:19:42 PM

Due to a growing need for medical care, the healthcare industry is one of the most rapidly expanding areas of business in the United States. As old companies try to maintain a secure healthcare trademark in the industry, newer healthcare companies are able to create a point of identification for consumers. If you are interested in protected a trademark in the healthcare industry, there are some recommended steps that you should follow.

Unique Problems for a Healthcare Trademark

One of the most significant problems in selecting a trademark in the healthcare industry is the level of distinctiveness in trademarks. One of the lowest categories of marks are descriptive trademarks, which are sometimes but not always granted in trademark filings. These marks provide information to the consumer about service or products but lack the more fanciful, arbitrary, and suggestive nature of trademark filings that are often granted as marks. Hospitals and other types of companies in the healthcare industry are often named with geographic designations, the names of famous individuals, or in the case of practices even family names. These types of titles are often grouped in the descriptive category. As a result, there is often a risk that these types of marks will not be granted if a trademark filing is made.

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Topics: Trademark Attorney, Intellectual Property, Colorado trademark lawyers, trademark law attorneys, trademark lawyers

Geographically Descriptive Trademarks--Why Not?

Posted by Brandon Selinsky on Mar 14, 2017 3:18:33 PM

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Why Can't I use my home town as my brand?

A trademark is part of your branding, a way to identify the source of your product or service. In many ways, the stronger the brand, the stronger the trademark. However, there are situations when common branding rules diverge from the United States Patent and Trademark Office’s (PTO) rules. One such situation is when the mark reflects the geographic source of the product or service, known as geographic descriptiveness.

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Topics: Trademark Attorney, Intellectual Property, Intellectual property attorney, trademark law attorneys, trademark lawyers, trademark protection

The Pink Trademark Dispute-Not Just a Color Anymore

Posted by Brandon Selinsky on Jan 17, 2017 3:09:42 PM

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Topics: Trademark Attorney, Intellectual Property, trademark law, trademark lawyers, trademark protection

Crafting a Trademark Application for Your Craft Brew

Posted by Brandon Selinsky on Apr 14, 2015 7:18:57 PM
<em>Authored by <a title="Brandon Selinsky" href="" target="_blank">Brandon Selinsky</a></em>

Brewing Trademark Applications

Brewers and brewery owners, be diligent in your naming. The collaborative solidarity of the brewing community fissured long ago. It’s not gone--there still exists a wonderful collection of craft beer producers who will walk 10 miles uphill both ways in a snowstorm to loan you a sack of grain. Great value exists in fostering and supporting that community. But protect yourselves. You operate a business. Just as you lock your doors at night to protect your brewing assets, so should you do what is necessary to secure your company’s intellectual assets.

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Topics: Government Procurement, Trademark Attorney, Intellectual Property, intellectual property law, trademark law, trademark law attorneys, trademark lawyers, trademark protection

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  • Trademark Law

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